Conversations

on Brand

Brands are born from the sum of dreams, ideas and experiences. From conversations between friends. From exploring and sharing. From thinking together until the form appears.

no dream is limited

What we do.

  • The starting point.
    We listen to the founder and map the DNA of the project.
    This is the brand differentiation strategy.

    Includes:

    · Strategic Listening session with founder(s) 
    · Brand DNA Map · positioning pyramid + polarities system
    · Articulated brand territory 
    · Foundational narrative 
    · Single editorial delivery document

  • The right name of a brand solves many problems before they exist. Hired independently or as a natural extension of the DNA Map.

    Includes:

    · Semantic exploration territory
    · 3 rounds of candidates with rationales
    · Preliminary availability validation · domains and social handles
    · 3 defensible finalists with etymology and narrative
    · Final Dept. recommendation
    · Storytelling of the chosen name

    Note: legal registration with IMPI or USPTO is coordinated with a legal partner · additional costs depending on jurisdiction.


  • Diagnosis of how your brand is lived today and where you stand against the market. Two proprietary methodologies of PARLOR DEPT. delivered in a single document.

    Includes:

    · BEA® Brand Experience Audit, our structured audit of the client’s current brand experience
    · Prioritized map of brand leaks by impact
    · Competitive Landscape Map™ · cartesian mapping of the market and opportunity gaps
    · Prioritized action recommendations

  • The complete visual system that translates your DNA into form. This is the visual architecture your team can operate from day one.

    Includes:

    · Primary logotype + variations
    · Typographic system · full hierarchy
    · Color palette with usage rationales
    · Iconography and proprietary graphics · if applicable
    · Application guidelines · usage rules
    · Editorial brand book

  • Your brand voice articulated as an operable system.
    Not tone, but structure. Proprietary methodology in 4 pillars.

    Includes:

    · Language · proprietary vocabulary + forbidden words
    · Expression · tone, rhythm, registers by context
    · Personality · archetypes and nuances
    · Coherence · cross-channel rules
    · Application examples in 3 real formats
    · Editorial voice book

  • How your brand feels in place, beyond the visual. The operable brand where it happens · at your venue, in your product, at your event, in your human touchpoint.
    Proprietary methodologies of PARLOR DEPT.

    Includes:

    · Sensory Blueprint® · the 5 actionable senses
    · Sonic landscape
    · Olfactory palette / touch / materiality
    · Experience Guidelines · operational protocols
    · Editorial delivery document

  • Pieces priced in the beginning of the project and with the brand system.

    · Packaging design
    · Web design (development through partner)
    · Social media kit + operation guide


  • Collaborators who take the brand to full ground.
    We coordinate them from the Dept. so the client does not have to look for them.

    · Photography, video, audio production
    · Web development
    · Digital + Social media agencies · to continue the conversation after the kickstart
    · Legal + trademark registration
    · Printing + fabrication


Let's talk